PRIVACY POLICY

Last updated: 31/10/2025

This Privacy Policy explains how Black Molue (“we,” “us,” or “our”) collects, uses, and discloses your personal information when you visit, shop, or interact with blackmolue.com (the “Site”) or otherwise engage with us (collectively, the “Services”). For purposes of this Privacy Policy, “you” and “your” refer to any individual using the Services—whether as a customer, site visitor, or other person whose information we handle under this Policy. Please read carefully. By accessing or using our Services, you consent to the practices described here. If you do not agree, please discontinue use of the Services.

Changes to This Privacy Policy

We may revise this Privacy Policy from time to time to reflect updates in our practices or for operational, legal, or regulatory reasons. When we do, we will post the updated version on the Site, adjust the “Last updated” date, and take any additional steps required by law.

How We Collect and Use Your Personal Information

To provide our Services, we collect personal information about you from various sources, depending on how you interact with us. Beyond the specific uses described below, we may also use the information we collect to communicate with you, improve and operate the Services, comply with legal obligations, enforce our terms of service, and protect the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

The personal information we collect depends on how you interact with our Site and use our Services. By “personal information,” we mean any data that identifies, relates to, describes, or can reasonably be associated with you. The sections below outline the categories of personal information we may collect, along with examples for each.

Information We Collect Directly from You

When you use our Services, you may provide personal information to us directly. This can include:

  • Contact details: name, address, phone number, and email.
  • Order details: billing and shipping addresses, payment confirmation, email, and phone number.
  • Customer support information: any details you include when contacting us—for example, through messages or forms on the Site.

Certain features of the Services may require you to share this information. If you choose not to, you may be unable to access or use those features.

Information We Collect Automatically

When you use the Site, we may automatically collect data through cookies and similar technologies (“Usage Data”). This can include your device type, browser details, IP address, network connection, and how you interact with our Site.

Information We Collect from Third Parties

We may receive data from:

  • Our e-commerce and payment partners (e.g., Shopify, payment processors).
  • Service providers that support functions like shipping, analytics, and customer service.
  • Marketing or advertising partners.
Information We Collect About Your Usage

We may automatically collect certain details about how you interact with the Services (“Usage Data”) using cookies, pixels, and similar technologies (“Cookies”). Usage Data may include information such as your device type, browser, IP address, network connection, and how you access or use our Site and account features.

Information We Obtain from Third Parties

We may also receive information about you from trusted third parties, including vendors and service providers who collect data on our behalf. For example:

  • Platform partners such as Shopify, who help us power and support the Site.
  • Payment processors, who collect and process payment information (e.g., card details, billing address) to complete your orders and provide products or services.
  • Marketing and analytics partners, who may use tracking tools like pixels, web beacons, software developer kits, or cookies when you interact with our Site, emails, or advertisements.

Any information received from third parties will be handled in accordance with this Privacy Policy. See also the section below on Third-Party Websites and Links.

How We Use Your Personal Information
  • Providing Products and Services: We use your personal information to deliver our Services and fulfill our contract with you. This includes processing payments, fulfilling orders, sending transaction updates (purchases, returns, exchanges), arranging shipping, and managing account features where applicable.
  • Marketing and Advertising: We may use your information to send marketing and promotional communications by email, text, or mail, and to show you relevant ads. This helps us tailor both our Services and advertising on our Site and across other platforms.
  • Security and Fraud Prevention: We use your information to detect, investigate, and respond to fraudulent, illegal, or malicious activity. If you create an account, you are responsible for keeping your login credentials secure. Do not share your username or password with others. If you believe your account has been compromised, please contact us immediately.
  • Communication and Service Improvement: We may use your information to respond to inquiries, provide customer support, and improve our Services. This supports our legitimate interest in being responsive, effective, and maintaining a strong customer relationship.
Cookies

Like many websites, we use cookies on our Site. For details on cookies related to powering our store through Shopify, see Shopify’s Cookie Policy.

We use cookies to operate and improve our Site and Services—such as remembering your preferences, running analytics, and understanding how visitors interact with the Site. We may also allow third parties and service providers to use cookies on our Site to help tailor products, services, and advertising to you across our Site and other platforms.

Most browsers accept cookies by default, but you can adjust your settings to block or remove them. Please note that doing so may affect your experience—certain features or functionality may not work properly. Blocking cookies may also not fully prevent us from sharing limited information with trusted third parties, such as advertising partners.

How We Disclose Personal Information

In some cases, we may share your personal information with third parties to fulfill contracts, operate our business, or for other legitimate purposes consistent with this Privacy Policy. This may include:

  • Vendors and service providers who work on our behalf (e.g., IT management, payment processing, analytics, customer support, cloud storage, fulfillment, and shipping).
  • Business and marketing partners who help provide services or advertise to you. These partners will use your information in line with their own privacy notices.
  • With your direction or consent, such as when you request us to share information for product delivery, social media integrations, or other third-party features.
  • Affiliates or our corporate group, as part of running our business effectively.
  • Legal or business transactions, such as in a merger, acquisition, restructuring, or bankruptcy, or when required to comply with law (e.g., subpoenas, search warrants). We may also disclose data to enforce our terms of service or protect the rights and safety of the Services, our users, or others.

We may disclose the following categories of personal information (as described in How We Collect and Use Your Personal Information and this section):

  • Identifiers: basic contact details, certain order and account information. Recipients: vendors and third parties who perform services on our behalf (e.g., ISPs, payment processors, fulfillment partners, customer support providers, analytics providers); business and marketing partners; affiliates.
  • Commercial information: order details, shopping history, customer support records. Recipients: vendors and third parties who perform services on our behalf; business and marketing partners; affiliates.
  • Internet/network activity: usage data (e.g., browsing behaviour, how you interact with our Site). Recipients: vendors and third parties who perform services on our behalf; business and marketing partners; affiliates.
  • Geolocation data: locations identified by IP address or similar technical measures. Recipients: vendors and third parties who perform services on our behalf; business and marketing partners; affiliates.

We do not sell or “share” personal information for profiling without consent.

Third-Party Websites and Links

Our Site may contain links to websites or platforms operated by third parties. If you choose to follow these links, please review the privacy, security, and terms of those sites. We are not responsible for the privacy or security practices of third-party sites, nor for the accuracy, completeness, or reliability of their content.

Information you share on public or semi-public venues—including social networking platforms—may be visible to other users of the Services or to users of those third-party platforms. Such information may be used without limitation by us or by others.

Including links to third-party sites does not imply endorsement of their content, owners, or operators, unless explicitly stated on our Services.